Who knew that this advertisement was for jeans? Not me. There is no
connection between the image and the product it is aiming to sell, jeans. First of all this ad does not show the models in jeans or look like they are trying to sell the clothes they have on that we can see. This clearly has nothing to do with jeans, besides the small print at the bottom of the ad. It portrays a false notion about women and Guess jeans. It looks as if these jeans will make women this way and will get them a man like this. There are other ways to promote jeans which I think would be more effective. First of all, it would be good to show the models in jeans since that is what they are trying to sell. Second, there does not need to be models in a sexually provocative position to sell clothing. Instead, the ad could just consist of models or even these two models just standing next to each other in jeans and holding hands if there needs to be that connection. This ad does not make sense to me and definitely does not need to be like this. As the consumer, I have no interest in buying Guess jeans. I do not even know what they look like.
This ad is for Calvin Klein's fragrance for both men and women called Escape. Thanks to the caption at the bottom we can be assure of this. Otherwise, I would have no clue that this is supposed to be promoting fragrances. I do not think it is appropriate because this ad has the models very close to each other and about to make out. It is not necessary to have this. Instead, the ad could just have the two models next to each other instead of being all over each other. It may convey to consumers that this fragrance can get them in a situation like this. Clearly this is not true but according to this ad, that is what it looks like. This ad does not need to be this way, however it is not as bad as other ones for the models are fully clothed. However, their actions make up for this.
No comments:
Post a Comment